Legal

Privacy Policy

Last updated: June 30, 2026

Homora is an independent information request site. This policy explains what information may be collected when you use this website and how that information may be used to review your request and connect you with one licensed mortgage professional or their authorized team member when appropriate.

Information collected

When you submit a request, we may collect your name, phone number, email address, property state, property type, property use, estimated home value, approximate mortgage balance, estimated credit range, requested cash amount, purchase information, age range when relevant to reverse mortgage options, goal, timeline, preferred contact time, notes, page URL, referrer, lead identifier, landing page details, and tracking parameters such as UTM source, GCLID, GBRAID, WBRAID, FBCLID, or MSCLKID.

Tracking and attribution

This website may use cookies, browser storage, analytics tools, advertising pixels, Google Tag Manager, form-processing services, and similar technologies to understand how visitors find the site, measure advertising performance, prevent misuse, and improve the request experience.

How information may be used

Your information may be used to review your request, prepare a scenario summary, contact you about mortgage options, connect you directly with one licensed mortgage professional or their authorized team member, improve this website, measure advertising performance, prevent fraud or misuse, troubleshoot form delivery, and comply with applicable laws or recordkeeping needs.

How information may be shared

This request is designed for one direct connection, not a multi-lender marketplace blast. Your information may be shared with one licensed mortgage professional, their authorized team member, or the licensed mortgage company connected directly to your request. Website hosting, form processing, analytics, advertising, security, and operational service providers may also process information as needed to operate the site.

Contact consent and opt out

By submitting the form, you agree that Homora and/or one licensed mortgage professional or their authorized team member connected directly to your request may contact you by phone, text, or email about mortgage options, including through automated technology or prerecorded/artificial voice messages, at the number and email you provided. Consent is not required to buy goods or services. Message and data rates may apply. You may opt out by following the instructions in a message or telling the contacting party that you no longer wish to be contacted.

No lender relationship

Homora is not a lender. This website does not make loans, issue approvals, quote rates, pull credit, provide legal or financial advice, or commit to lend. Any formal application, credit review, disclosure, rate quote, approval, or loan decision would occur later through a licensed mortgage company if you choose to continue.

Security and retention

Reasonable administrative and technical safeguards should be used to protect submitted information. No internet transmission or storage system can be guaranteed completely secure. Information may be retained as needed for operational, legal, compliance, advertising, analytics, fraud-prevention, and recordkeeping purposes.

Children's privacy

This website is intended for adults exploring mortgage-related options. It is not directed to children under 13, and the form should not be submitted by children.

Updates

This policy may be updated as the site, technology, or operating process changes. The date above reflects the latest version included with this website package.